Charaag, Founder and SHE-O, is highly creative, enthusiastic, and dedicated to the beauty industry. With an exceptional range of skills and experience spanning over a decade, Charaag excels in the dynamic and fast-paced world of beauty care. Not only is Charaag an accomplished businesswoman, she also possesses the unique ability to thrive both behind the scenes and in front of the public, thanks to her experience representing brands.

During her tenure in Contract Manufacturing & LVMH, Charaag paved the way for operational excellence, helping brands achieve growth and profit. Her experience ranges in categories including cosmetics, skincare, sun care, hair care, and body care. Additionally, Charaag revitalized Ulta’s, Sephora’s, and Whole Foods cosmetics range by consistently launching hundreds of new products each year, staying ahead of trends.

Leveraging her marketing ingenuity, she significantly enhances brands’ visibility, resulting in increased sales both online and through various retail channels.

Having developed a passion for beauty from a young age through her involvement in performing arts, Charaag understands the importance of quality cosmetic products. Today, she is widely recognized as a leading expert within the beauty industry.

Charaag finds inspiration in her surroundings and enjoys exploring the world through international travel during her free time. In addition to her professional pursuits, she has a passion for North Indian traditional dance, called Bhangra, further fueling her creative spirit.